Zoelle dreams a world of pixelated romance: where virtual figments and reality have inextricably intertwined, and difference in human perception magnified. With this inherent ethos, Zoelle's creative vision combines modern Western silhouette with futuristic Asian spectacle—exploring the next generation of fashion zeitgeist and what came before.
At Zoelle, a woman-led brand, we create clothing that moves instead of just being momentarily photogenic; forms that exemplify an uncompromising balance of innovation and pragmatism. We believe fashion design should be about a passionate effort to instill ingenuity and artisan experience, channel advancements in construction and fabrication, and allow for purposeful self-expression.
Set in motion by former ISSEY MIYAKE Pleats Please designer Zoe Chen, and inspired by her natural graphic sensibility, vivid imagination and firm grasp of Japanese craftsmanship, Zoelle strives to design womenswear that are masterful in its execution and uniqueness, with an air of modern bourgeois bohemian romance.