Zoelle dreams a world of fantasy. Such is our interpretation of the digital era where virtual figments and reality have inextricably intertwined, and difference in human perception and perspective magnified. It is an imaginary realm fused with the artistic and innovative designs of the West, and contemporary adaption and evolution of such influences by the East. Zoelle is here to present the next generation of fashion that is an undeniably present-day western silhouette with futuristic Asian spectacle.

At Zoelle, a woman-led brand, we want to create clothing that moves instead of just being momentarily photogenic; forms that are inventive yet practical. We believe fashion design should be about a passionate, whole-hearted effort to instill ingenuity and artisan experience, channel advancements in construction and fabrication, and allow for the artful expression of multi-faceted desires of individuals.

Set in motion by former Pleats Please ISSEY MIYAKE designer Zoe Chen, designs for Zoelle exemplify an uncompromising balance of creativity and pragmatism. Inspired by her natural graphic sensibility, vivid imagination and firm grasp of Japanese craftmanship, Zoelle strives to create clothing and accessories that are masterful in its execution and uniqueness, with an air of modern, romantic bourgeois-bohemian fantasy.

Meet our designer

Illuminate your true colors


True luxury is being yourself on purpose, and beauty lies in having the courage to express it. Our mission is to take you towards what you never thought possible, to worlds where you can make a statement in unbounded fashion.

With a lateral take on luxury, Zoelle is a vivid and unmistakably fashion-forward venture that embodies a deep respect for method, modernism, as well as a sense of fashion liberation and artistic integrity. The brand strives to constantly evolve with inspirational collections each season, all of which integrate progressive designs, inventive details, and innovative materials into a versatile work of art you can comfortably wear.

Zoelle’s intuitive adaptations of Japanese, American, and European tailoring and craftsmanship are a testament to a woman as complex and meticulously forward-thinking as our designs.

Be Your Better Self


Imagine a journey of self-discovery, where there are no social conventions or cultural stereotypes, only the freedom to explore and expand. This is a new era of luxury living: a world built on respect for self-expression.

At Zoelle, we celebrate individuality across the spectrum of possibilities. We believe in the power of curiosity, which drives you to ponder your inner landscape, to uncover your true self, and to push beyond self-perceived limits. It is an unparalleled environment of inspiration and exploration, where you will find luxury in an entirely new perspective.

We strive to present designs that ignite your desire to venture beyond conventional style of fashion, to show your true colors with grace and artistic brilliance. With our one-of-a-kind creations, we hope to inspire you to be bold and fearless whatever path you embark on.